Wednesday, November 21, 2012

Black Friday Madness

Every year I look forward to one of my holidays which is Thanksgiving. I get to be reunited with my family have fun, laugh, and eat delicious foods. Although, I look forward to what  I consider my holiday Black Friday. Black Friday is usually my day I get so excited to see all the new things on sale I just have that thrill of the moment. Just the excitement of when that clock hits that time and all chaos breaks loose I just love every second. This year I am looking forward to black Friday very much because I finally have my own money to spend! I can go an be one of those crazy people waiting till midnight to get those great deals. After stuffing myself with great food I am taking a quick power nap and heading out. Some of the places that really got me to want to shop there is Victoria's Secret, Radioshack, Bath and Body Works, and some of my favorite clothing stores. Radioshack they have a phone I really want free for a new plan and I have been waiting all year till the price got lower so I could get it. With Victoria's Secret and Bath and Body Works they have offered the same sort of deal spend a certain amount of money and get a free bag full of stuff which is one of my favorites I look forward to every year.

Black Friday was giving this name because most retail companies are usually in the red zones they have spent more money on things than what they originally have. When Black Friday approaches it is the day when the company finally starts to make a profit again all the way through the holiday season. With more and more people willing to buy the companies profits are going to rise up. I think black friday is the day I see more people willing to buy and in a store than any other day. Everyone is trying to get the best deals at the best prices they offer.

In this article it talks about how last year Black Friday played out. In the article there was a comparison between 2011 and 2010 there had been more of an increase in sales through the use of mobile. When you look at it today more and more companies are looking for ways to not only get the best deals in store but also online because of how much more people use technology especially through their phones.   Companies are looking for ways to take their black friday deals mobile. Another way is through the "couch commerce" some people do not want to go to out and wait in the ridiculous lines for certain products. They want the same kind of products and deals featured online so they do not have to be out waiting somewhere. If more is featured online then online sales are more likely to increase this year. Also is the way of marketing a certain stores deals for Black Friday. People want to have a good experience and I think that is very important. If a store is going to have all these great products they should back it up with a good promotion. A company should look at their audience and find the best solutions to find a good way to promote their deals. 

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